Topic: Interactive Advertising Bureau
Online ad sales rose 7 percent in 1st quarter, 2nd straight period of growthInternet ad sales are on the mend as first-quarter revenue rose 7 percent, marking the second straight quarter of increase, according to the Interactive Advertising Bureau.The rev
Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a ...
Online advertising revenue hit a record 6.3 billion dollars in the United States in the fourth quarter of the year, a bright spot in an otherwise dismal year, according to a report on Wednesday.Internet advertising revenue fell 3.4 percent ...
The Interactive Advertising Bureau has published guidelines for determining when fraudsters are taking advantage of pay-per-click (PPC)...
Yahoo launches online tool to let consumers control personal profiles for advertisingA new online tool from Yahoo Inc. will let users see and edit the personal profiles that the Internet company compiles about them to target Internet advertising.Yahoo's n
Internet advertising group launches campaign to educate consumers about online privacyA group of leading Internet publishers and digital marketing services on Thursday launched an online campaign to educate consumers about how they are tracked and targete
A little over a week ago, the Federal Trade Commission announced new guidelines requiring bloggers to disclose gifts or promotional items from...
The online advertising industry and U.S. policy makers need to give online users more control over the collection of personal data and surfing...
Contrary to the claims of online marketers, most U.S. residents do not want to receive Web advertising tailored to their interests, according to a ...
A coalition of 10 U.S. privacy and consumer groups has called for new federal privacy protections for Web users, including a requirement that Web ...
Video Gallery
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Interactive Advertising Bureau
Joe Laszlo, Director of Research for the Interactive Advertising Bureau ...2009-04-07 -
LinkedIn Users - Randall Rothenberg, Interactive A...
IAB President and CEO Randall Rothenberg explains how he used ...2009-01-07 -
GRAPHICS: New Logo for (IAB) Interactive ...
IAB handed me their New Logo. I made it move.2008-10-02
